SEO reports to present to your client

SEO reports to present to your client

Reporting has always had an important place in an SEO strategy. The purpose of a quality SEO report is to reassure your client so that they can easily measure and compare (with old reports) the ROI of the actions that are implemented.

Having a monthly report is enough for performance monitoring, since reporting at every moment is a waste of time and doing it a few times does not allow you to have good monitoring to react.

If you find that you have had a very poor average in math, it shows that you have to double your efforts to improve your results. This bulletin takes stock of your performance and allows you to better visualize the efforts to be made to overcome these difficulties.

To better visualize the head of an SEO report: you just have to compare it to your report card (yes the school always remains in fond memories) with the detail of your performance in each subject.

Then, you don't want to simply copy / paste a ton of data onto a spreadsheet and immediately send an email to your client with a “good luck!” Note. " Such an approach is not useful either for you or for the client who will not understand the results.

It's the same principle for SEO reporting! It is important to show your customers that your SEO efforts are working and that they are worth the money they are going to invest in your digital marketing agency.

What does decent SEO reporting look like?

Relevant data;

1-An analysis (explanation of the data);

2-A list of future actions to put in place for your performance.

3-Your reporting must be sufficiently detailed, clear because it is the only support that will allow you to convince your client to believe in your expertise.

It is important to create SEO reporting because it allows you to: 1-Determine the effectiveness of your SEO strategy

2-Find the best and worst performing content in order to optimize your content marketing strategy accordingly

3-Identify areas of your site that need improvement 4-Understand what your website visitors are looking for and where they are having problems on your site

5-Therefore, it is important to make reporting easy to understand and without confusion.

6-Detect trends in consumer needs 7-Measure conversion rate 8-Measure ROI

Your customers should be able to easily understand your reports.

Beforehand, we advise you to take the time to discuss with your client (your team) the objectives that you want to achieve that should be put in the reporting.

In summary, your reporting must be relevant, engaging and easy to understand! Here are the steps to follow to prepare a quality SEO reporting: Define KPIs

It is important to take the time to discuss with your client the objectives they wish to have so that they can be included in the reporting. By this we mean a clear definition

The idea is to clearly define the key performance indicators (KPIs) and actions that you want to implement. Here are some important SEO measures that you should include in your report:

Links

Links are important in your 2020 strategy which should not be overlooked.

Indeed, there is a strong correlation between links and ranking. You have to be careful with your backlinks because Google pays a lot of attention regarding the quality of backlinks according to the level of "trust".

Ranking The organic traffic a site receives is directly proportional to its position in the SERPs.

Tracking organic traffic by landing page and location is the best way to measure the impact of your SEO strategy. This will allow you to determine which pages have the most organic traffic and identify the pages that need further improvement.

You should follow the organic rankings and clearly state how many positions the site has gained or lost in the rankings. Organic traffic

You may have thousands of visitors to your site each month, but with a low conversion rate, you have to double your SEO strategy to overcome this difficulty.

Place a CTA (call to action) in pages with high traffic to increase your conversions. Organic Conversion Rate As a reminder, a "conversion" is not necessarily equivalent to a "sale".

The return on investment allows you to assess your monthly and annual performance in terms of income.

A visitor who completes a form can be considered a conversion but does not necessarily result in a sale. Inbound Marketing ROI

ROI helps you determine which SEO strategy requires more investment in the days and months to come.