How to Develop Internet Projects

How to Develop Internet Projects

The Internet has only been in business for six years in sacramento, ca and Latin America. It is therefore a new concept for most of us, even for those of us who have been immersed in the information technology industry for several years. For this reason, we still find very often that the integration of these new Internet technologies with business is carried out through a trial and error methodology.

This strategy, although economical in the short term, is ultimately very expensive in the medium and long term. And it is that unless a heavy investment is made for the registration of your company's Website in the main portals, which now has an average cost of 100 to 200 USD per portal, the process of publishing a site by the "free" takes three to six months on average. If our project fails in any of the design aspects, the Website will have to be re-programmed and we will have to wait a second period to evaluate the effect of such adjustments.

This method of trial and error can consume from one to two years. A period in which we could have generated new business opportunities by having a well-designed Website from the beginning.

Here are four practical recommendations for making better decisions in integrating Internet technologies with your business:

Who should be the leader of the project?

A project for the design of a conventional Website (which does not involve online data transactions) is fundamentally related to market issues, products, business strategies, marketing, advertising, sales, service, after-sales care, guarantees. , technical literature, communication and corporate image, among the main topics. Therefore, the commercial and marketing areas are the ideal candidates for project administration. They will give a totally commercial sense to the site.

In the case of projects that involve data transaction (inventory inquiries, online order registration, account statement consultation, among others), Systems should participate and probably become project leader, but in no case should the Commercial areas and Marketing keep out of the project.

A Website must be designed with your customers, suppliers and other business partners in mind. The Sales, Marketing and Communication areas will always give the business sense that the organization pursues. In the absence of such areas, it should be the General Management itself who takes responsibility for the project.

Who should make the decisions? Based on the fact that the Internet is a means of communication recently incorporated into business, and therefore few organizations have proven strategies and experience in this field, it is advisable to share decision-making. If your organization has a steering committee, have the Project Leader openly expose to this committee the pros and cons of the various proposals. If it is the General Manager himself who will make the decisions, it is necessary not only to be informed of the costs, scope and limitations of each proposal, but also to know at least the basics of Internet marketing.

In which subjects should you keep informed?

Proper Internet-Business integration begins with being well informed. It is essential to be informed about the concept of the Internet in general and about the ins and outs of Internet marketing. Not having experiences on the subject it is very easy to fall into mistakes. Find out about the scope and limitations of Internet marketing.

There may be great differences between one website and another, have a trusted technology consultant explain to you about the different techniques and methodologies that exist in the market today to meet the business objectives that you have established.

If you have not already done so, browse as long as possible. Schedule a couple of hours into your schedule this week to browse and get some Internet experience. Define a research topic and surf the net for information for your project. Don't do it without a goal in mind. This will give you an opportunity to learn the importance of search engine rankings.

The comfort of a car can only be appreciated when driving. Turn on your personal computer and connect to the Internet. This experience will provide you with much of the information you require to make decisions.

Who should develop the site?

Before selecting the team responsible for the design of your Website, you must define what type of site you will be implementing: Conventional or Dynamic.

If your needs are aimed exclusively at the marketing of your company, you should think of someone who can understand precisely business, market, products and strategies. On the contrary, if the needs of your company are oriented to a dynamic site, which will be made up of a series of online transactions, the responsible team must additionally require some years of experience in information technology.

Once the characteristics of the team responsible for the development of the Website have been defined, determine with the utmost honesty whether you have the human resources at home to execute the project or whether it is necessary in any case to hire the services of a specialist.